I was contracted by Michel Godts to help him launch ActivityQuest.com. ActivityQuest.com is where people looking online for activity programs for kids, adults, and seniors can search, compare, and find out how to enroll in programs; and where activity program providers can create a full online catalog of programs using a sophisticated but easy-to-use content management system.

While much of the basic copy for the site was already written, the original writer did not have my depth of Web experience. I worked closely with Michel to lighten the tone of the site, beef-up or streamline the copy in places as needed, and in some cases, completely re-write sections while still being careful to apply search engine site optimization best practice techniques. In addition, I wrote original copy for direct mail letters and postcards that will be sent out to prospective activity program providers.

> Download 1-pg case study (110 KB, PDF)
> Read about all projects with Michel Godts