Spring has sprung, and it’s time to clean up your business. Here are a few tips to tidy up in 2015.
Streamline Your Social Networks
Remember when you signed up your company for every social network under the sun? How many of them are you comfortable using? Which ones have you neglected? We wouldn’t recommend deleting the less used accounts completely because it’s important to have a presence should an online crisis occur with your business. But at the very least, you should make sure your branding is consistent across all platforms, and that the profiles are completely developed. It can be a daunting task to setup consistent information across multiple networks – that’s why GlobalWrites offers profile development as a service. If one of those social networks is a missed opportunity for connecting with new clients, consider seeking social media consulting for a training session focused on that particular network.
Internal Communications Checkup
How is your company culture? Are the lines of communication open? Take time to evaluate your company’s processes for sharing ideas, monitoring progress and addressing employee issues. Make sure your policies and procedures are clear. Remember that everyone in your company has value and ideas can come from anywhere. Company-wide internal brand communications should have a voice that reflects the company’s intended culture. Many of our clients come to us asking for help with their external brand communications, and we end up finding ways to improve their internal messaging as well. Your internal culture will affect your external message, so take the time to examine ways to improve it and get an outsider’s perspective.
This is a big one. Take time to audit your published content every now and then. Are there live blog posts from years ago that no longer reflect your company’s focus? Take them down. Are those training and marketing videos outdated? Take them down. Annuals need to be replanted frequently.
Conversely, do you have content that is several years old but is still relevant? These are your perennials. Consider repurposing that content. Link back to it in a roundup blog post, or present it in a different media format. Maybe your blog post would make a great video or podcast discussion? Try new things, but have a plan for creating new content and getting it to your audience. We help our clients produce content that is compelling, consistently high quality, and on message.
photo by Dave