Web Copy

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Fri 15 Feb 2008

Making Lemonade out of Lemons

Posted by JoAnn under Web Copy
 
Spur Digital asked me to help them with Lemonade Day’s site refresh. They updated the look and navigation. I helped with the content for every page of the site.     Lemonade Day
Lemonade Day is a fantastic annual, city-wide event put together by the non-profit Prepared 4 Life. This program teaches Houston-area youth how to become successful entrepreneurs and future business leaders. They teach everything from how to secure investors to choosing stand location to pricing and selling product. The program culminates with the Lemonade Day event on May 4, 2008 when kids all across town put up a lemonade stand and sell their lemonade.      

> Find out how you can participate in this wonderful Houston-area event!
> Read the case study (87 KB, PDF)
 

Mon 21 Jan 2008

EU/ACP Microfinance Programme Reports Amazing Results

Posted by JoAnn under Web Copy
 

EU/ACP Microfinance Framework Programme

In 2005, the EU-ACP asked me to help them with edit their call for proposals site. They provided grants to microfinance institutions who were developing innovative solutions to getting microfinance to underdeveloped areas in ACP countries.

In 2008, they had the results of the programs they supported and have started to publish the reports. The results have been amazing and the Programme itself was so successful it is now a model for future programs of its kind.

> Read the case study (76 KB, PDF)

 

Tue 15 Jan 2008

RMC Vanguard: Mortgages You Can Live With

Posted by JoAnn under Web Copy
 

I was asked by Spur Digital to write the copy for a new ad landing for RMC Vanguard Mortgage Corporation that went live on 1/15. For the purposes of understanding their process better, I actually filled out the form to request a quote. In less than 15 minutes, I got a call from them. Talk about quick, friendly service!

 

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