IMRevo: Inbound Marketing. Demystified!

Components of a Content Audit
Components of a Content Audit

One attendee of #IMRevo said that the information provided was “mind blowing!” It was certainly our intention to demystify Inbound Marketing for industrial marketers — and it seems we succeeded, from all reports. We couldn’t be more excited!

Six months ago, Kerry O’Malley of Marketects (and sponsor of the event) contacted her Digital Dream Team — Terri Hartley Hoffman of Marketing Refresh, Chris Smith and Aaron Eaves of DesignBigger, Gira Desai and William Bradley of Aleberry Creative Group, and GlobalWrites — to put together this free, half day Inbound Marketing seminar for industrial and manufacturing companies. We were all (ahem) pumped about the idea of educating marketing and sales folk in a classroom setting about all the pieces that go into creating and implementing an effective Inbound Marketing strategy. The scope was broad and we all made a concerted effort to ensure that we shared from the 10,000 foot level that included where this fits into an overall marketing strategy to right down to how all the pieces of implementation (e.g., design, content development, SEO/SEM and social media) work together to produce desired results. It was quite the challenge to provide enough information without getting bogged down in the finer points!

“It was really, really good! You gave us enough specific information, tools, and tips without giving us so much that we were overwhelmed. I learned so much.” — Eduardo Cardenas, TENSTAKONS

Aaron Eaves of DesignBigger presenting about Social Media at IMRevo
Aaron Eaves of DesignBigger presenting about Social Media at IMRevo

Attendees not only included major oilwell, machining, and seal companies, but we also attracted attendees as diverse as educational and research institutions as well as a major consumer/small business brand. The highlight of the event for many attendees was when Aaron Eaves of DesignBigger talked about social media. What worked so well for many was that he was able to show specific results of the ongoing collaboration and implementation of an Inbound Marketing strategy developed by Marketing Refresh, and executed by DesignBigger and Aleberry Creative Group for an industrial client. He covered the major social media channels (LinkedIn, Facebook, Twitter and Google+) showing and explaining the lay of the land, how it works, and what the (impressive) results of their efforts have been thus far. 

Even experienced social media mavens found the seminar useful, saying…

“It was fantastic, very useful! Great format for learning such a complex process.” — Monica Danna, COLAB

Chad Pilbeam kicked off the seminar and ended the morning on a high note, delivering his incredibly humorous, highly entertaining, and surprisingly relevant talk on marketing called “Beer Logic.” He is very much the Creative Idea Guy and brought a lot of energy to the room.

We couldn’t have had such a successful event without the support of Charli Matthews of Empowering Pumps magazine and our gracious hosts, EagleBurgmann. The event was so useful to all who attended that we’ll probably do it again. If you’re interested in being on the notification list, shoot us a note with Inbound Marketing Seminar in the subject line.