Refresh your marketing collateral using fresh graphics, logos and consistent messaging and propel your business forward with updated marketing content.
Spring has sprung, and it’s time to clean up your business. Here are a few tips to tidy up in 2015.
Things go wrong, so your company must plan ahead for online crisis management. Swift, empathetic responses and a thoughtful resolution can turn an angry customer into a loyal one.
Social media in general and LinkedIn in particular, are not a quick fix or marketing miracle. But they are the here and now of brand messaging. Embrace it and join or miss out on an opportunity to engage with the people who are trolling social media to find out where your products stand in the marketplace.
It’s the middle of January, the first month of a new year. In the spirit of looking forward, you probably made some resolutions for your business, which is important for continued growth. Many resolutions come […]
As we approach the end of the year, how do you measure success in your business?
Hiring a copywriter is an investment in your business. A copywriter can help you with better, more poetic prose, but he or she needs something to build on first. Define your purpose, your products and services, your message and the documents you want written before you talk to anyone about writing.
When it comes to providing content to consumers, grocers need to delve a little deeper in order to build a relationship composed of useful and relevant information, even if that means stepping out of the spotlight in order to do so.
3 Blogging Don’ts with a couple of extras: Don’t forget everything you already know about writing. Don’t stop believing in the relevance of your content. Don’t limit yourself to only those you know. Don’t write to your target, write to a person. And don’t fret the small stuff.
Good taglines are hard to come by, which is why so many brands choose to not have one. This is a mistake. A company name and logo, and all the bullet points in the world […]