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How to Build Your Prospect Lead Bank: Part 3, Stick the Landing

Last month, we looked at how to write the email or ad that convinces your prospects to say yes to your offer and provide you their contact information as an interested prospect, allowing you to start them down your sales funnel. (For review, you can read part one, which talks about why you need a good lead-gen campaign.) This month, we’re going to look at the landing page. It’s...

How to Build Your Prospect Lead Bank: Part 2, Speak to Your Prospect

How to Build Your Prospect Lead Bank: Part 2, Speak to Your Prospect
Last month, we looked at why you need a good lead-generation campaign (the short version: because the more leads you have, the more sales you’ll have … which means the more profits you’ll make) and what makes an offer effective. This month, we’ll look at how to write the email or ad to convince your prospects to say yes to your offer and provide you with their contact information so...

How to Write Web Copy That Converts

How to Write Web Copy That Converts
How effective is your copywriting? Are prospects reading your content and becoming customers because your message got through and they called, emailed or bought something? Or do potential readers wander off before they’ve actually read your web page? Good copywriting isn’t rocket science, but it is an essential part of your online marketing. If you aren’t getting business from your...

How to Build Your Prospect Lead Bank: Part 1

How to Build Your Prospect Lead Bank: Part 1
In a 2013 eMarketer survey, 61% of B2B marketers said that generating more leads was the most important online marketing challenge. But generating leads — getting the names and contact info, at least, of people and businesses that have raised their hand and said they’re interested in your product or service although not necessarily ready to buy — is essential. The more leads you...

Use This Marketing Funnel to Grow Your Business Now

Use This Marketing Funnel to Grow Your Business Now
Marketing is all about relationship building. In the end, you’re creating a community that consists of you and your customers. The only way to build an effective marketing strategy is to create value for this community, and nurture leads throughout. It takes time, creativity, and a bit of patience, but the payoff is a more qualified customer with a stronger loyalty to your brand and...
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