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How to Build Your Prospect Lead Bank: Part 4, Stay Connected

How to Build Your Prospect Lead Bank: Part 4, Stay Connected
It can take five to twenty five touches – emails, phone calls, mailing, in-person conversations – to get a prospect sells-ready. Finding a prospect who is already thinking about a purchase or a need that you can fill can cut down that number — which is why lead generation campaigns are so important. After all, a 2012 report from MarketingSherpa says prospects who have had previous...

THRIVE With UT Physicians: Branding For Women’s Healthcare, Phase 2

THRIVE With UT Physicians: Branding For Women’s Healthcare, Phase 2
  Coming fresh off of Phase 1, the team at UT Physicians asked GlobalWrites to create fresh marketing materials and an engaging site that details each of THRIVE’s core components. Consisting of a rack card, a brochure, a poster and five landing pages, the women’s healthcare project needed to invite women to learn more about taking charge of their health by enrolling in one...

Relevance in Content Marketing

Relevance in Content Marketing
The rules have changed. Actually, the rules pretty much change day-to-day when it comes to content marketing and search engine optimization (SEO). Google is constantly refining and improving the algorithms and tools it uses to make search more relevant for the user. That’s what Googles do. There is only one rule that never changes in this business: Don’t try to game the system. There...

How to Build Your Prospect Lead Bank: Part 3, Stick the Landing

Last month, we looked at how to write the email or ad that convinces your prospects to say yes to your offer and provide you their contact information as an interested prospect, allowing you to start them down your sales funnel. (For review, you can read part one, which talks about why you need a good lead-gen campaign.) This month, we’re going to look at the landing page. It’s...

How to Build Your Prospect Lead Bank: Part 2, Speak to Your Prospect

How to Build Your Prospect Lead Bank: Part 2, Speak to Your Prospect
Last month, we looked at why you need a good lead-generation campaign (the short version: because the more leads you have, the more sales you’ll have … which means the more profits you’ll make) and what makes an offer effective. This month, we’ll look at how to write the email or ad to convince your prospects to say yes to your offer and provide you with their contact information so...
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