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Tips for tapping tippy-top topics for te...

Tips for tapping tippy-top topics for technology white papers
White papers (or special reports or even ebooks, if you prefer to call them that) have a significant influence on the people who buy technology for companies, according to Eccolo Media’s 2015 B2B Technology Content Survey Report. The study surveyed more than 100 people who were influencing or making technology buying decisions in the previous six months. Fifty-two percent of...

Are Infographics Really Worth the Effort...

Are Infographics Really Worth the Effort?
With a new year on the horizon you may be thinking that it’s time to put together some infographics for your blog or website. Jazz things up, bring in new business, you know, start fresh with your online presence. Sounds good, but are infographics really worth the trouble? How hard are they to create? Do you need to go hire someone to design them for you? Here are some things to...

How to Build Your Prospect Lead Bank: Pa...

How to Build Your Prospect Lead Bank: Part 4, Stay Connected
It can take five to 25 touches – emails, phone calls, mailing, in-person conversations – to get a prospect sells-ready. Finding a prospect who is already thinking about a purchase or a need that you can fill can cut down that number — which is why lead generation campaigns are so important. After all, a 2012 report from MarketingSherpa says prospects who have had previous contact with...

THRIVE With UT Physicians: Branding For ...

THRIVE With UT Physicians: Branding For Women’s Healthcare, Phase 2
  Coming fresh off of Phase 1, the team at UT Physicians asked GlobalWrites to create fresh marketing materials and an engaging site that details each of THRIVE’s core components. Consisting of a rack card, a brochure, a poster and five landing pages, the women’s healthcare project needed to invite women to learn more about taking charge of their health by enrolling in one...

Relevance in Content Marketing

Relevance in Content Marketing
The rules have changed. Actually, the rules pretty much change day-to-day when it comes to content marketing and search engine optimization (SEO). Google is constantly refining and improving the algorithms and tools it uses to make search more relevant for the user. That’s what Googles do. There is only one rule that never changes in this business: Don’t try to game the system. There...

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