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X Marks the Spot: Personal Landing Pages

X Marks the Spot: Personal Landing Pages
A landing page is simple in design and concept. As a standalone page, it’s essentially designed as a landing strip where once the user “lands” on the page via web search or other hit they are directed to a tailored message designed for maximum impact. The success of a traditional landing page is typically measured by its click-through rate or its ability to capture data — how...

Building a Personal Brand for Professional Success

Building a Personal Brand for Professional Success
Your personal brand defines you as a professional and the rise of social media has given new meaning to the importance of personal branding. Whether you’re an entrepreneur or consultant or a rising star in the corporate world, understanding how to market yourself will do wonders for your career. Employers and clients increasingly look to internet to learn more about you as a prospect....

The Benefits of Case Studies (and Other Success Stories)

The Benefits of Case Studies (and Other Success Stories)
Potential customers don’t believe you. Sorry. By now, they’ve spent their lives hearing companies toot their own horns, and too often, the reality has fallen short of the marketing. When you as a company try to convince them how great you are – Better than the competition! Faster! More responsive! – they’re understandably skeptical. So let your satisfied customers show potential...

How to Craft a Newsletter Readers Will Love

How to Craft a Newsletter Readers Will Love
A well-crafted email newsletter campaign is a powerful, unmatched tool for online communication. No other means of reaching an audience can quite claim its full array of benefits. Newsletters complement websites. Emails are push; websites are pull. Newsletters furnish news; websites aid research. Newsletters build relationships; websites provide fulfillment. Newsletters offer control....

Use Storytelling in Copywriting and Boost Your Marketing Reach

Use Storytelling in Copywriting and Boost Your Marketing Reach
Once upon a time there was a company that wanted to share their story with the world. But they didn’t know how to connect with their customers so they only posted facts and information about what they could do. Customers stopped reading their blogs and listening to their commercials because there was no plot and they were bored. Guess what happened next? Do you remember being told...
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