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Vintage Verses: 3 Writing Tips from The Elements of Style

Vintage Verses: 3 Writing Tips from The Elements of Style
Retro clothing, classic cars, Mad Men and martinis on the rocks — there’s just something about a bygone era that’s just so dang cool. While not everyone can go full-on Don Draper and start pushing a bar cart around the office, we can glean some easy-to-use tips from the past thanks to a little book called The Elements of Style. They don’t make sentences like they used to — but they...

What’s Different About Your Audience?

What’s Different About Your Audience?
Whether you’re writing copy for an advertisement or website, writing a newsletter, or writing an article or blog post, the most important thing to consider is the audience you are writing to. When you connect to the nuances of your audience you establish credibility, respect, and trust — must-haves in a constantly changing  world full of competition and endless resources.  ...

Are You Open for Business?

Are You Open for Business?
I was looking online for a service the other day when went to a website I had previously heard about that I thought could be a potential vendor for me. As I researched the company, I went to the “Services” pages, and the “About Us” page, and the “News” page… and then I stopped. And I continued my online search. See, the most recent “news” item on the site was a press release from 2011....

Inconsistent Documentation Sends a Message

Inconsistent Documentation Sends a Message
Organizations provide information via documents, both internally and externally, for many reasons: to inform, to sell, to guide and to educate. Beyond the actual text and information, the formatting of each document also represents the organizational style and values. How many organizations have inconsistent documentation, with different logos, fonts and general styles? Have you...

Increase the Value of Your Marketing Efforts with This Simple Technique

Increase the Value of Your Marketing Efforts with This Simple Technique
Are your marketing efforts getting the respect they deserve? Many companies consider marketing as a simple overhead expense required to support sales. As a result, they often miss an opportunity to utilize marketing metrics to build and execute effective marketing strategy. You need to work smarter to make the most of your limited resources. The good news is that with well-crafted...
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