You need words. We write them.
content top

How to Write Web Copy That Converts

How to Write Web Copy That Converts
How effective is your copywriting? Are prospects reading your content and becoming customers because your message got through and they called, emailed or bought something? Or do potential readers wander off before they’ve actually read your web page? Good copywriting isn’t rocket science, but it is an essential part of your online marketing. If you aren’t getting business from your...

How to Build Your Prospect Lead Bank: Part 1

How to Build Your Prospect Lead Bank: Part 1
In a 2013 eMarketer survey, 61% of B2B marketers said that generating more leads was the most important online marketing challenge. But generating leads — getting the names and contact info, at least, of people and businesses that have raised their hand and said they’re interested in your product or service although not necessarily ready to buy — is essential. The more leads you...

Use This Marketing Funnel to Grow Your Business Now

Use This Marketing Funnel to Grow Your Business Now
Marketing is all about relationship building. In the end, you’re creating a community that consists of you and your customers. The only way to build an effective marketing strategy is to create value for this community, and nurture leads throughout. It takes time, creativity, and a bit of patience, but the payoff is a more qualified customer with a stronger loyalty to your brand and...

X Marks the Spot: Personal Landing Pages

X Marks the Spot: Personal Landing Pages
A landing page is simple in design and concept. As a standalone page, it’s essentially designed as a landing strip where once the user “lands” on the page via web search or other hit they are directed to a tailored message designed for maximum impact. The success of a traditional landing page is typically measured by its click-through rate or its ability to capture data — how...

Building a Personal Brand for Professional Success

Building a Personal Brand for Professional Success
Your personal brand defines you as a professional and the rise of social media has given new meaning to the importance of personal branding. Whether you’re an entrepreneur or consultant or a rising star in the corporate world, understanding how to market yourself will do wonders for your career. Employers and clients increasingly look to internet to learn more about you as a prospect....
Page 1 of 1312345...10...Last »