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How to Write Web Copy That Converts

How to Write Web Copy That Converts
How effective is your copywriting? Are prospects reading your content and becoming customers because your message got through and they called, emailed or bought something? Or do potential readers wander off before they’ve actually read your web page? Good copywriting isn’t rocket science, but it is an essential part of your online marketing. If you aren’t getting business from your...

Vintage Verses: 3 Writing Tips from The Elements of Style

Vintage Verses: 3 Writing Tips from The Elements of Style
Retro clothing, classic cars, Mad Men and martinis on the rocks — there’s just something about a bygone era that’s just so dang cool. While not everyone can go full-on Don Draper and start pushing a bar cart around the office, we can glean some easy-to-use tips from the past thanks to a little book called The Elements of Style. They don’t make sentences like they used to — but they...

What’s Different About Your Audience?

What’s Different About Your Audience?
Whether you’re writing copy for an advertisement or website, writing a newsletter, or writing an article or blog post, the most important thing to consider is the audience you are writing to. When you connect to the nuances of your audience you establish credibility, respect, and trust — must-haves in a constantly changing  world full of competition and endless resources.  ...

Inconsistent Documentation Sends a Message

Inconsistent Documentation Sends a Message
Organizations provide information via documents, both internally and externally, for many reasons: to inform, to sell, to guide and to educate. Beyond the actual text and information, the formatting of each document also represents the organizational style and values. How many organizations have inconsistent documentation, with different logos, fonts and general styles? Have you...

Taking Risks — Why Risk It?

Taking Risks — Why Risk It?
As every entrepreneur (or wanna-be entrepreneur) knows, there is a significant element of risk in going after your dreams. GlobalWrites consultant Ellie McMullen is passionate about growing start-ups and she shares the story of how she got to where she is — risk and all.   With only $412 remaining in my checking account, I heavily weighed the pros and cons and then decided to...
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