GlobalWrites and Kirby Kana create striking collateral for THRIVE With UT Physicians.
How effective is your copywriting? Are prospects reading your content and becoming customers? Good copywriting isn’t rocket science, but it is an essential part of your online marketing. Use these tips to improve your copywriting.
Retro clothing, classic cars, Mad Men and martinis on the rocks — there’s just something about a bygone era that’s just so dang cool. While not everyone can go full-on Don Draper and start pushing a bar cart around the office, we can glean some easy-to-use tips from the past thanks to a little book called “The Elements of Style.”
Whether you’re writing copy for an advertisement or website, writing a newsletter, or writing an article or blog post, the most important thing to consider is the audience you are writing to. When you connect […]
Making documentation consistent and cohesive conveys information about the company’s management and organizational style and values. Creating and updating corporate content and documentation for consistency provides clear, readable information to employees and customers. Here’s how to create a standardized documentation system for future documents, and how to update current ones.
As every entrepreneur (or wanna-be entrepreneur) knows, there is a significant element of risk in going after your dreams. GlobalWrites consultant Ellie McMullen is passionate about growing start-ups and she shares the story of how she got to where she is — risk and all.
Consistency with established corporate branding and identity is crucial: “Loose cannon” messages can play havoc with a company’s image, costing a great deal of money and time to overcome. Documenting firm policies and procedures with regard to corporate communications and disseminating them company-wide can help forestall embarrassing or damaging statements from misinformed personnel.
Which golf newsletter would you rather read: “Tee Times” or “Golf News”? Seems to me like “Tee Times” would a more enjoyable, informal read from a source that knows golf and its lingo. No less […]
No one likes to be interrupted. This is particularly the case with what is known as outbound marketing, which includes the often annoying telemarketing phone calls, spam e-mails, and sales flyers stuffed into your mailbox. […]
Large or small, every business operation must consciously manage a variety of risks: Loss of assets (fire, flood, theft), exposure to legal action (failure to complete due diligence, poor regulatory compliance, random acts of “loose […]