Every business needs a content strategy for social media, and part of that strategy is sharing other people’s posts. Mobile apps like Pulse by LinkedIn (Android/Iphone) and Flipboard will help you find good content quickly that is industry specific. If you tie in these apps with a social media scheduling app like Hootsuite or Buffer, you will have the power to search for, schedule, and share new content while you’re on the go.
Things go wrong, so your company must plan ahead for online crisis management. Swift, empathetic responses and a thoughtful resolution can turn an angry customer into a loyal one.
Social media in general and LinkedIn in particular, are not a quick fix or marketing miracle. But they are the here and now of brand messaging. Embrace it and join or miss out on an opportunity to engage with the people who are trolling social media to find out where your products stand in the marketplace.
February is for lovers, and that means engagement. Have you lost your social media mojo? Do you need to rekindle the camaraderie with your internal team? We’re here to help. Our team of GlobalWriters understand the unique challenges our clients face in industries like Energy, Oil and Gas, Health Care, and the Public Sector. All month long we are presenting ways to engage your communities inside and outside the office to improve your business.
Winning brands will be those who are best able to harness the power of transmedia storytelling technologies to create and share stories that strengthen the connection with their audiences.
Not every platform is right for your business. Learn how to communicate with your audience and get a greater ROI.
Social media outlets are evolving to tell stories more quickly and visually. Companies must adopt a multimedia approach.
How to write the email or ad to convince your prospects to say yes to your offer and provide you with their contact information so that you can start them down your sales funnel.
Generating leads is essential for your business. The more leads you generate, the more sales you’ll make. Fortunately, there is a proven method for building a database of leads. In part 1 of this series, Dave Schafer talks about creating your offer.
When you’re in tune with your target market, it becomes a great deal easier to create sales opportunities. A marketing funnel is a way to start and keep a dialogue with your customers.