Are Infographics Really Worth the Effort?

MarkersWith a new year on the horizon you may be thinking that it’s time to put together some infographics for your blog or website. Jazz things up, bring in new business, you know, start fresh with your online presence. Sounds good, but are infographics really worth the trouble? How hard are they to create? Do you need to go hire someone to design them for you? Here are some things to think about before you take the infographic plunge:

How Hard Are Infographics to Create?

There are quite a few free tools that make creating infographics easy, including Piktochart and Easel.ly. If you know your business, and hopefully you do, and you know your customers’ pain points, then you probably already have some idea of the message you want to send. Are you willing to do some research to be sure you are answering a need in the marketplace? An infographic can’t just be a sales tool for your products or services. It needs to answer a question or provide new insights or information to your audience. You get to use your creativity, your writing skills and your expertise to highlight your message.

If you struggle with creativity, you may want to get some help with this. Some internal brainstorming sessions with your team or partner can help to generate ideas. It’s important not to copy infographics you’ve seen, but the ones that are already out there can help spark your creativity.

Do I Really Need Infographics?

Need? No, maybe not. But will it help readers stay interested in your content and keep them reading down the page? Yes! Research shows that we are visually wired. Half of our brain is involved in visual processing and 70% of our sensory receptors are in our eyes. If you have interesting graphics on your page your content is absorbed more quickly, processed more easily and remembered longer by most people than text only pages.

We all suffer from information overload and infographics reduces the volume significantly. Instructions with images are more easily understood and this applies to most types of information. Graphics make up more of the content on the internet and in books and newspapers than ever before. Although this is great for most of us out there soaking it up, it means that a lot of written content is getting lost and overlooked.

Should I Design Infographics Myself?

Ask yourself these questions to find out if this is a DIY project or if you need help:

  • Are you creative?
  • Are you passionate about your products and/or services?
  • Can your information help your customers realize something new?
  • Are you comfortable trying out new software and programs to design your infographic?
  • Can you articulate your message clearly and can you write well?
  • Do you have the time or can you make the time?

If the answers are yes, give it a go. Be creative, be passionate and be informative. Your audience is calling you!

Some websites to get you started: