Some of our clients do abstract work, and one of their most common obstacles is putting what they do into words on their websites. Wayne O’Neill and Associates are coaching businesses to change how to think about and do business. They needed active, informative copy to convey their message, and they approached GlobalWrites with the task of rewriting all of their website copy.
The process began with interviewing their core team, some of their clients, and reviewing their company blog to develop a clear, concise idea of all aspects of their business coaching philosophy and tactics. Over the course of January 2013, GlobalWrites editors rewrote the site copy and SEO tags into a WordPress template that a local web developer had customized. The site went live in February 2013 and the team loves their new look.