H-E-B Mother’s Day web content

HEB Mother's DayNothing says “Happy Mother’s Day” like a homemade gift from the kids. And since I’m a mom myself, when H-E-B needed fresh content for their annual Mother’s Day landing page I was at the ready with three fun crafts projects that kids could do with minimal assistance.

First I wrote content for a homemade crafts landing page, including brief introductions to each of the three craft projects.

Second I thoroughly tested each craft project, noting any advice that would help Dad do these crafts with his kids. I wrote detailed yet simple instructions for each project, and added tips.

Finally I created digital illustrations for two of the projects. This made each project even easier for a harried parent to do with their kids. I provided the image files to the client for use on each instruction page.

Thanks to these web pages, there will be many happy moms being given kid-created gifts this Mother’s Day.

>> Read the H-E-B Homemade Mother’s Day Crafts case study (159KB, PDF)