Has your organization decided to put user manuals, training, and help documents online? Are you the lucky one tasked with accomplishing this technical feat? A Help Authoring Tool is an off-the-shelf solution to managing content that may have multiple outputs and multiple authors and that is designed to be easy to use. Read More
When it comes to providing content to consumers, grocers need to delve a little deeper in order to build a relationship composed of useful and relevant information, even if that means stepping out of the spotlight in order to do so. Read More
Generating leads is essential for your business. The more leads you generate, the more sales you’ll make. Fortunately, there is a proven method for building a database of leads. In part 1 of this series, Dave Schafer talks about creating your offer. Read More
Social media outlets are evolving to tell stories more quickly and visually. Companies must adopt a multimedia approach. Read More
Landing pages are one of the most important elements of lead generation. Learn how to hook the prospect by digging into the benefits they’ll receive by downloading/viewing/accepting your free offer.